Exploring the impact of Digital Technology on Journalism and PR

‘Digital Journalism’ is there to produce and deliver news to an audience, yet some media professionals have considered the term a ‘juxtaposition of old and new concepts’. (K. Kawamoto, p100) Technology changes and updates every day, and due to the ever increasing world of social media it means that traditional journalism, such as newspapers and network television, is not as popular, especially when social media allows the public to access news for free. But as stated in ‘The future of journalism’ there are so many new trends that there is no fear of damaging journalism. I believe that networking journalism is a good thing as it allows more audience feedback, diverse perspectives on news and also allows articles to be searchable for a long period of time.

There are more journalists working over a variety of platforms and this will only expand in the future, however some think this presents challenges to ‘professional journalism’ and do not want to move forward. But networked journalism presents more opportunities for people who collaborate together to make the primary goal of reliable information more attainable.

Networked journalism is based on three stages; data collection; interpretation and storytelling. As stated in the passage, ‘journalism varies in form and perspective’

The internet is becoming a crucial part of journalism due to the many different platforms it can be viewed on. Some of those platforms include ‘Crowdsourcing and User generated content’. Crowdsourcing means scanning different platforms and choosing what makes news and what does not. User generated content relies on members of the public sourcing such things as photographs and videos which are often received by news organisations. Visual journalism is also becoming more popular due to social media – the use of smartphones make receiving pictures of news easier and also make it more engaging for the audience.

But a recent question that has sparked discussion is whether a journalist needs a good education and experience to produce stories that are newsworthy.

I believe that the talent in journalism is taking news from every platform that is given to you and using it to make a story that is interesting to the public, not a skill everyone has. ‘Journalism at internet speed’ is a negative way of reporting news as it is just providing news as quickly as possible. By using the three stages suggest it shows allows journalists to get across their point of view, and bias work is often more convincing as it shows a deeper level of analysis on the journalists’ behalf.



  • Kawamoto, K (2003) Digital Journalism: Emerging Media and the Changing Horizons of Journalism
  • Long, Paul & Wall, Tim (2012) chapter 4, Media Studies – texts, production, context. 

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